In 2024, buyers are increasingly focused on cost efficiency, AI functionality, and enhanced security, according to Gartner. The report reveals that 61% of buyers are seeking upgrades for more functionality in their recently purchased software. The need to upgrade reflects the constant pursuit of optimizing tech tools for better performance and ROI. Central to navigating these decisions, 98% of buyers rely on user reviews in their decision-making process and place higher trust in more recent … More
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