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With ecommerce revenues higher than ever and estimated to reach $4.89 million in 2021 (per eMarketer), cart abandonment continues to be a major pain point for the industry and adjacent sectors, including payment processors and digital wallets. A closer look at the landscape suggests that an average of 69.8% online shopping baskets are never checked out by shoppers, according to consolidated data. Naturally, there will be several reasons for this, including the ease of adding … More
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