BrandPost: Why Innovation Is Critical in Today’s Rapidly Changing Digital World

Why is now such a crucial period for businesses to innovate to meet higher levels of employee and customer expectations?

That was the question we posed to the IDG Influencer Network, a community of industry analysts, IT professionals, and journalists who contribute their knowledge and expertise to the broader IDG community. Here are some key takeaways from their responses.

Keeping up with changing expectations

The pace of change in customer expectations is accelerating, necessitating true innovation.

“In today’s marketplace, [companies] must recognize that change is happening at an exponential pace,” says author and speaker Steven M Prentice (@StevenPrentice). “Two years ago, no one had heard of TikTok. A year later, it was changing the world. This pace of change will continue to happen in terms of products and employee/customer expectations. Old-school thinking is not enough.”

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