Data is everywhere. It is at your fingertips. It’s all over town, yet your info may be shared around without your knowledge. Brookline put digital signs throughout town, which have gotten people talking since they are collecting individual cell phone data.
Glen Gay, who was passing by one of the Washington Street kiosks, stated, “I guess everything is tracked in today’s world whether you like to or not.” “I am just a little curious what they are doing with the data?”
Brookline.News initially reported on the kiosks, which are created by a local US company called Soofa. They display a wide range of information, including bus arrival times and local activities. The boards contain sensors in the kiosks that detect a unique identity in your phone when WiFi is turned on. The company claims that the data is encrypted before it is delivered to their data site. The information helps the city in tracking how often people cross the boards.
Town officials said the data will help them determine the size of the audience the board is reaching. The town hopes to use the boards to send out localised
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