Read the original article: Pearson promotes Alexa Christon to chief marketing officer
Pearson, the world’s learning company, announced the promotion of Alexa Christon to chief marketing officer reporting to chief corporate affairs officer, Deirdre Latour. Since coming to Pearson a year ago, Alexa has made major strides in developing a global brand strategy and deploying that strategy to enable Pearson’s ongoing transformation to the world’s online learning company. In appointing a chief marketing officer, Pearson will strengthen its focus on building a direct, lifetime relationship with learners … More
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Read the original article: Pearson promotes Alexa Christon to chief marketing officer