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Generative AI allows people to produce piles upon piles of images and words very quickly. It would be nice if there were some way to reliably distinguish AI-generated content from human-generated content. It would help people avoid endlessly arguing with bots online, or believing what a fake image purports to show. One common proposal is that big companies should incorporate watermarks into the outputs of their AIs. For instance, this could involve taking an image and subtly changing many pixels in a way that’s undetectable to the eye but detectable to a computer program. Or it could involve swapping words for synonyms in a predictable way so that the meaning is unchanged, but a program could readily determine the text was generated by an AI.
Unfortunately, watermarking schemes are unlikely to work. So far most have proven easy to remove, and it’s likely that future schemes will have similar problems.
One kind of watermark is already common for digital images. Stock image sites often overlay text on an image that renders it mostly useless for publication. This kind of watermark is visible and is slightly challenging to remove since it requires some photo editing skills.
Images can also have metadata attached by a came
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