The phone rings, displaying “Potential Spam,” warning of the possible downfall of accepting the call. We also have the option to set specific ringtones for the special people in our lives, so we audibly know immediately who’s calling. For other callers, like the once-a-year important call from our insurance or investment rep, we’ll at least add their names so we can see when they ring. And, of course, there are the numbers that we have blocked. We all have our own personal and individual ways of blocking or allowing callers. Businesses do the same thing, not only with phone numbers but also…
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