Amazon, the e-commerce giant known for its convenience and customer-centric approach, is currently under fire as it faces allegations of tricking Prime customers. The company, which boasts millions of loyal subscribers to its Prime membership program, is now being sued by the US Federal Trade Commission (FTC) for deceptive practices.
According to the FTC, Amazon employed a misleading strategy to encourage customers to sign up for a more expensive Prime subscription when their intention was simply to stream videos. The lawsuit alleges that the company took advantage of its customers’ desire for a seamless streaming experience and misled them into paying for a Prime membership without their explicit consent.
The complaint filed by the FTC reveals that Amazon’s tactics involved a series of deceptive prompts and clickable links during the video streaming sign-up process. These prompts led customers to believe they were accessing the content they desired, only to be redirected to a page where they were prompted to join Prime at a cost of $119 per year.
The lawsuit further claims that Amazon failed to adequately inform customers about the subscription charges and the automatic renewal policy associated with the Prime membership. Many users were reportedly unaware that they were being charged for the service until they noticed unexpected charges on their credit card statements.
The FTC’s legal action follows an investigation prompted by numerous consumer complaints regarding Amazon’s billing practices. The regulatory body seeks to seek restitution for affected
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