As transitioning to the digital world is the norm today, businesses face the challenge of constantly maximizing performance while keeping a lookout for potential threats. However, whether it’s spotting fraud in banking and eCommerce, moderating content on social media and any other sites with user-generated content, or identifying anomalies, it is a balancing act between strong security and a smooth user experience.
The iterative experimentation supported by A/B testing can serve as a valuable mechanism to fine-tune algorithms and the overall user experience across services in multiple sectors under the right conditions. Not only do these methods enhance people’s productivity — they develop trust and satisfaction from users as well.
This article has been indexed from DZone Security Zone