Search engines like Google have become the gateway to information. We rely on them for everything from trivial facts to critical news updates. However, what if these seemingly neutral tools were subtly shaping the way we perceive the world? According to the BBC article “The ‘bias machine’: How Google tells you what you want to hear,” there’s more to Google’s search results than meets the eye.
The Power of Algorithms
At the heart of Google’s search engine lies an intricate web of algorithms designed to deliver the most relevant results based on a user’s query. These algorithms analyze a myriad of factors, including keywords, website popularity, and user behaviour. The goal is to present the most pertinent information quickly. However, these algorithms are not free from bias.
One key concern is the called “filter bubble” phenomenon. This term, coined by internet activist Eli Pariser, describes a situation where algorithms selectively guess what information a user would like to see based on their past behaviour. This means that users are often presented with search results that reinforce their existing beliefs, creating a f
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