Key Data
This article explores Netcraft’s research into the global growth of fake stores, including activity that makes use of the e-commerce platform SHOPYY to target Black Friday shoppers. Insights include:
- An increase of 110% in fake stores identified between August to October 2024
- Tens of thousands of fake stores utilizing the e-commerce tech platform SHOPYY
- More than 66% of SHOPYY-powered sites identified as fake stores
- More than 9,000 new and unique fake store domains detected by Netcraft between November 18–21, hosted on SHOPYY alone
- Most activity attributed to threat actors likely operating from China
- Activity primarily targeting U.S. shoppers
- Use of Large Language Models (LLMs) to generate text for product listings
Overview
Cyber Week, running from Black Friday to Cyber Monday (and often exte
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