BrandPost: Which Online Shopping Experience Should I Try Today?

Do you remember the first time you made an online purchase? Me neither. I’ve made so many online purchases over the years, and I’ve probably made more in the past 18 months than in the past 5 years combined. I love the convenience of it all, particularly having my mascara from Sephora and my dog’s food and treats from Chewy delivered to my door every month, without fail.

But I would have never considered purchasing some things online before the pandemic, including groceries and furniture. I like to choose my fruits and vegetables in person, and I like to test couches before I buy. The pandemic forced consumers to rethink how they shop and, in turn, forced retailers to reinvent the digital commerce industry.

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