CIAM in insurance: A unified, secure user experience with a single login

In recent years, the insurance industry has transformed from a singularly focused entity to a multi-brand or multi-service type of business. Most insurance companies nowadays offer multiple types of insurance products, or they sell policies on behalf of their partners.

At the same time, with the new generation of users increasingly preferring digital interactions, insurers need to simultaneously leverage multiple digital channels to engage with customers and collaborate with business partners. Managing digital identities across divergent channels, however, can be challenging, resulting in a fragmented and less secure user experience.

With such a diverse portfolio and digital touchpoints, how can insurers bring their brand and product suite together across channels for a secure, streamlined user experience? This is where digital transformation and CIAM come into play.

The goals of digital transformation in the insurance industry

Terms like ‘digital transformation’ often feel like buzzwords these days. Yet, it is difficult to overstate the importance of adjusting to modern customer preferences—especially in industries like insurance, where competitive advantage is increasingly driven by value-added customer experience. Digital technologies play a key role in that process.

According to Gartner, insurers are now focusing their tech investments on achieving two major goals above all else:

1. Adding value to the user experience (a top priority for 59% of insurers)

2. Achieving operational excellence (a top priority for 56% of insurers)

Modern CIAM is aligned with insurers’ strategies towards digital transformation and helps to improve the user experience, as it gives users frictionless access across all channels and product lines. At the same time, it improves operational excellence with advanced security protocols to protect user data, easy maintenance, scalability to meet growing user deman

[…]
Content was cut in order to protect the source.Please visit the source for the rest of the article.