Consenting to Cookies is Not Sufficient

While most companies are spending a great deal of their time implementing cookie consent notices, it is becoming increasingly evident that the number and size of developments and lawsuits relating to privacy are on the rise. As a result, companies and their customers are rarely protected by these notices, which is not a surprise.  

It is undeniable that transparency is a worthwhile endeavor. But, the fact remains that companies can be vulnerable to several potential threats that are often beyond their direct control.   

For example, the recent lawsuits involving the Meta Pixel, which also affect many U.S. healthcare companies and are affecting many doctors, are an ideal example of this issue.    

The issue lies in the way websites are designed and built, which contributes to the problem. Except for a few of the biggest tech companies, all of the websites are built using third-party cloud services that are hosted on the web. Among the services offered here are CRM, analytics, form builders, and also trackers for advertisers that take advantage of these functions. Various third parties have a great deal of autonomy over these decisions. However, they are not regulated properly. 

Many kinds of pixels are availab

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