Consumers overestimate their deepfake detection skills

67% of consumers are aware of generative AI technologies but they overestimate their ability to detect a deepfake video, according to Jumio. Generative AI awareness among consumers Awareness of generative AI and deepfakes among consumers is high — 52% of respondents believe they could detect a deepfake video. This sentiment reflects overconfidence on the part of consumers, given the reality that deepfakes have reached a level of sophistication that prevents detection by the naked eye. … More →

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