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The global transformation of daily life has changed how people everywhere interact with brands. With experiences increasingly online, consumers are less tolerant of frustration and will abandon a brand if they aren’t able to balance convenience and privacy, according to a survey from Ping Identity. “With more options than ever before, businesses now need to integrate their security, privacy and user experience strategies to keep up with modern consumer expectations,” said Richard Bird, chief customer … More
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Read the original article: Consumers will abandon a brand that can’t balance convenience and privacy