CySecurity News - Latest Information Security and Hacking Incidents

Data Collection: What are Some ‘Unlikable’ Traits in This Growing Trend?

One of the consequences of the pandemic in the many B2B2C manufacturers was the changes in interactions with their clients. Numerous manufacturing brands in consumer packaged goods (CPG), fashion, equipment, etc. understood the advantages of implementing a direct-to-consumer approach even when the retail shops that would ordinarily distribute their products were shut down.

Due to their business model, which involved selling their goods via resellers, these businesses have typically had little contact with the final consumer. However, several manufacturers smartly constructed digital experiences to interact with, sell to, and gather data from their customers directly as a result of resellers being closed or operating at reduced capacity.

Data that was previously gathered and owned by resellers or intermediaries was suddenly made directly available to manufacturers for them to profit from and learn from. This opened up new revenue streams by charging other organizations for their data, using it to cross- or upsell products, or making the customer experience less complicated.

With all likable traits of data collection, there however exists certain risks that comes with it. These risks not only include data hack, malware or data theft but also exploitation of the collected data that may lead to a brand wreckage or even legal challenges to an organization.

In order to minimize the damaging consequence, organizations are advised to develop a proactive ethical framework rather than

[…]
Content was cut in order to protect the source.Please visit the source for the rest of the article.

This article has been indexed from CySecurity News – Latest Information Security and Hacking Incidents

Read the original article: