Digimarc and DataTrails have partnered to deliver a fully integrated content protection solution to fortify digital content using advanced digital watermarks in tandem with cryptographic proofs, or fingerprints. Combined with provenance metadata, these technologies create a multi-layered toolset to provide proof of digital content authenticity — protecting content creators, businesses, and consumers from the threat of fake data and misinformation. GenAI has changed the rules in content protection. Today, provenance metadata can easily be stripped … More
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