In a move set to reshape the scope of AI deployment, the European Union’s AI Act, slated to come into effect in May or June, aims to impose stricter regulations on the development and use of generative AI technology. The Act, which categorises AI use cases based on associated risks, prohibits certain applications like biometric categorization systems and emotion recognition in workplaces due to concerns over manipulation of human behaviour. This legislation will compel companies, regardless of their location, to adopt a more responsible approach to AI development and deployment.
For businesses venturing into generative AI adoption, compliance with the EU AI Act will necessitate a thorough evaluation of use cases through a risk assessment lens. Existing AI deployments will require comprehensive audits to ensure adherence to regulatory standards and mitigate potential penalties. While the Act provides a transition period for compliance, organisations must gear up to meet the stipulated requirements by 2026.
This isn’t the first time US companies have faced disruption from overseas tech regulations. Similar to the impact of the GDPR on data privacy practices, the EU AI Act is expected to influence global AI governance standards. By aligning with EU regulations, US tech leaders may find themselves better positioned to comply with emerging regulatory mandates worldwide.
Despite the parallels with GDPR, regulating AI presents unique challenges. The rollout of GDPR witnessed numerous compliance hurdles, indicating the complexity of enforcing such r
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