EU Claims Meta’s Paid Ad-Free Option Violates Digital Competition Rules

European Union regulators have accused Meta Platforms of violating the bloc’s new digital competition rules by compelling Facebook and Instagram users to either view ads or pay to avoid them. This move comes as part of Meta’s strategy to comply with Europe’s stringent data privacy regulations.

Starting in November, Meta began offering European users the option to pay at least 10 euros ($10.75) per month for ad-free versions of Facebook and Instagram. This was in response to a ruling by the EU’s top court, which mandated that Meta must obtain user consent before displaying targeted ads, a decision that jeopardized Meta’s business model of personalized advertising.

The European Commission, the EU’s executive body, stated that preliminary findings from its investigation indicate that Meta’s “pay or consent” model breaches the Digital Markets Act (DMA) of the 27-nation bloc. According to the commission, Meta’s approach fails to provide users the right to “freely consent” to the use of their personal data across its various services for personalized ads.

The commission also criticized Meta for not offering a less personalized service that is equivalent to its social networks. Meta responded by stating that their subscription model for no ads aligns with the direction of the highest court in Europe and complies with the DMA. The company expressed its intent to engage in constructive dialogue with the European Commission to resolve t

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