In a report published by The Observer, NHS trusts have been revealed to share private information with Facebook. As a result of a newspaper investigation, it was discovered that all of the websites of 20 NHS trusts were using a covert tracking tool to collect browsing data that was shared with the tech giant, it is a major breach of privacy that violated patient privacy.
The trust has assured people that it will not collect personal information about them. It has not obtained the consent of the people involved in the process. Data were collected showing the pages people visited, the buttons they clicked, and the keywords they searched for.
As part of the system, the user’s IP address was matched with the data and often the data was associated with their Facebook account details.
A person’s medical condition, the doctor’s appointment, and the treatments they have received may be known once this information is matched with their medical information.
Facebook might use it for advertising campaigns related to its business objectives as part of its business strategy.
The news of this weekend’s breach of Meta Pixel has caused panic across the NHS trust community. This is due to 17 of the 20 trusts
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