FTC’s Rite Aid Ruling Rightly Renews Scrutiny of Face Recognition

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The Federal Trade Commission on Tuesday announced action against the pharmacy chain Rite Aid for its use of face recognition technology in hundreds of stores. The regulator found that Rite Aid deployed a massive, error-riddled surveillance program, chose vendors that could not properly safeguard the personal data the chain hoarded, and attempted to keep it all under wraps. Under a proposed settlement, Rite Aid can’t operate a face recognition system in any of its stores for five years.

EFF advocates for laws that require companies to get clear, opt-in consent from any person before scanning their faces. Rite Aid’s program, as described in the complaint, would violate such laws. The FTC’s action against Rite Aid illustrates many of the problems we have raised about face recognition—including how data collected for face recognition systems is often insufficiently protected, and how systems are often deployed in ways that disproportionately hurt BIPOC communities.

The FTC’s complaint outlines a face recognition system that often relied on “low-quality” images to identify so-called “persons of interest,” and that the chain instructed staff to ask such customers to leave its stores.

From the FTC’s press release on the ruling:

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According to the complaint, Rite Aid contracted with two companies to help create a database of images of individuals—considered to be “persons of interest” because Rite Aid believed they engaged in or attempted to engage in criminal activity at one of its retail locations—along with their names and other informati

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