The measure would compel app developers to provide users with in-app deletion options while also allowing them to manage app data online.
“For apps that enable app account creation, developers will soon need to provide an option to initiate account and data deletion from within the app and online,” says Bethel Otuteye, senior director of product management for Android App Safety. “This web requirement, which you will link in your Data safety form, is especially important so that a user can request account and data deletion without having to reinstall an app.”
The goal, for the developers, is to provide users with an in-app path and web link resource requesting app account deletion and associated data. App developers must delete any data related to a particular account whenever users submit such a request.
In addition to this, users will be provided with certain alternatives to selectively delete only portions of the data, such as activity history, images, or videos, instead of completely deleting their accounts.
The decision was made as lawmakers and privacy groups intensified their scrutiny of Apple, Google, and mobile app developers due to concerns that they were profiling, gathering personal user data, and tracking mobile phone users without consent
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