Gravy Analytics, the parent company of data broker Venntel, is facing mounting scrutiny after hackers reportedly infiltrated its systems, accessing an alarming 17 terabytes of sensitive consumer data. This breach includes detailed cellphone behavior and location data of U.S. consumers, sparking serious privacy and security concerns.
FTC Lawsuit Over Privacy Violations
In December, the Federal Trade Commission (FTC) filed a lawsuit against Gravy Analytics, accusing the company of harvesting sensitive location and behavioral data without obtaining proper consumer consent. This legal action highlights the growing concerns over data brokers’ unchecked collection and distribution of personal information.
Details of the Breach
The recent hack, first reported by 404 Media, exposed vast troves of data revealing intricate location patterns of U.S. citizens. Key aspects of the breach include:
- Data Volume: Approximately 17 terabytes of location and behavior data were compromised.
- Scope of Data: Includes detailed movement patterns collected from smartphones via apps and advertising networks.
- This article has been indexed from CySecurity News – Latest Information Security and Hacking Incidents