Grow Revenue, Cross Sell, and Reduce Churn with Sentinel Pulse

If you are a Sentinel entitlements management user, you can find opportunities in the current customer list to grow your revenue, cross-sell, and reduce churn by opting for the Sentinel Pulse enhancement. While entitlements are great at providing usage data about your customers, sales teams need further revenue intelligence to develop and preserve strong client relationships and ensure customer success. A common mistake some companies make is putting all their efforts into closing that first sale and neglecting to consider the entire customer lifecycle. This is where Sentinel Pulse becomes your ally.

Predictable revenue with entitlements management

The software business has moved to a subscription model where companies rent software to access – specific features and future enhancements. The biggest benefit of the subscription model is that it provides predictable recurring revenue for the ISV. Their customers, the software users can accurately plan the operational expenses required for running their business.

When moving your offer to a subscription model, the next step is to invest in an entitlements management platform like Sentinel because existing ERP platforms do not handle recurring customer relationship engagement. Entitlement management platforms are great because they give you an independent back-office system outside of your ERP that contains all the information about:

• Who your customers are.
• What they have bought.
• What features can they access.
• Who uses the software and how.

A dedicated entitlement management system creates a single source of truth for understanding who is buying your software, deploying it, and using it. Platforms like Sentinel automate the end-to-end fulfillment workflow of software to allow software vendors to scale effectively and efficiently.

All this data sitting in the Sentinel platform loses its value if you cannot turn it into actionable intelligence.

Get revenue intelligence with Sentinel Pulse

With Sentinel Pulse, businesses can analyze patterns in customer purchases and product deployment to gaug

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