Growing Focus on Data Privacy Among GenAI Professionals in 2024

Recent reports published by Deloitte and Deloitte Consulting, highlighting the significance of data privacy as it pertains to Generative Artificial Intelligence (GenAI), have been widely cited. As the survey found, there has been a significant increase in professionals’ concerns about data privacy; only 22% ranked it as their top concern at the beginning of 2023, and the number will rise to 72% by the end of 2024. 

Technology is advancing at an exponential rate, and as a result, there is a growing awareness of its potential risks.

There has been a surge in concerns over data privacy caused by generative AI across several industries, according to a new report by Deloitte. Only 22% of professionals ranked it as among their top three concerns last year, these numbers have risen to 72% this year, according to a recent study. 

There was also strong concern regarding data provenance and transparency among professionals, with 47% and 40% informing us that they considered them to be among their top three ethical GenAI concerns for this year, respectively. The proportion of respondents concerned about job displacement, however, was only 16%.

It is becoming increasingly common for staff to be curious about how AI technology operates, especially when it comes to sensitive data. 

Almost half of security professionals surveyed by HackerOne in September believe AI is risky, with many of them believing leaks

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