Certain supermarket loyalty schemes, according to critics, are taking advantage of the cost of living problem by offering high discounts only to those who sell large amounts of personal data.
Customer privacy is becoming a “luxury” for many struggling households because shoppers who want to protect their private data are being charged a premium by certain supermarkets, who refuse them access to offers enjoyed by those signed up to loyalty schemes, they have warned.
A review of the privacy rules of the UK’s two largest grocery chains, Tesco and Sainsbury’s, discovered “disturbing” uses for shopper data concealed in the fine print.
According to privacy group Big Brother Watch, Tesco’s Clubcard scheme and Sainsbury’s Nectar programme are able to create detailed profiles of customers’ preferences and spending habits that can be sold to other companies, which can target the public with specific advertisements based on shoppers’ purchase histories.
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