Here's How to Stop Smart TV From Harvesting Your Personal Data

Watching television seems to be a benign pastime, but as all TVs become “smart” and link to the internet via your network, they will be able to track you as well. When you turn on a smart TV from LG, Samsung, or Sony, data is collected from the TV itself, as well as the operating system and apps. Then there are the gadgets you connect to your television, like Google’s Chromecast, Apple TV, and Amazon’s Fire Stick.

A TV is now more than just a screen for entertainment; it’s a two-way mirror that lets a network of data brokers and advertisers watch you in real time, stated Rowenna Fielding, director of data protection consultancy Miss IG Geek. “The purpose of this is to gather as much information as possible about your behaviour, interests, preferences and demographics so it can be monetised, mainly through targeted advertising.”

Your smart TV’s data collection relies on the manufacturer, brand, and version. In theory, most smart TVs can gather audio, video, and TV usage data, according to Toby Lewis, global head of threat analysis at cybersecurity firm Darktrace.

Voice activation is a function that has the ability to collect significant vol

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This article has been indexed from CySecurity News – Latest Information Security and Hacking Incidents