Over the last quarter-century, privacy policies—the lengthy, complex legal language you quickly scan through before mindlessly clicking “agree”—have grown both longer and denser. The average length of a privacy policy quadrupled between 1996 and 2021, according to a study published last year, and they also got much harder to understand.
While examining the content of privacy policies, Isabel Wagner, an associate professor at De Montfort University, found several worrying trends, including the increasing usage of location data, the growing use of implicitly collected data, the absence of meaningful choice, the ineffective notification of privacy policy changes, an increase in data sharing with unidentified third parties, and the absence of specific information regarding security and privacy measures.
While machine learning can be an effective tool for comprehending the world of privacy rules, its use within a privacy policy has the potential to cause a ruckus. Zoom is a good example.
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