Managing unwanted spam messages, calls, and emails has become a necessary part of online life today. Beyond annoyance, these can lead to identity theft, financial fraud, and other issues. Much of this activity is driven by advertisers and marketing companies, which rely on data brokers who collect, store, and sell personal data for profit. In response, data removal services like Incogni have emerged to protect online privacy. Developed by Surfshark, Incogni uses automation to simplify and expedite the process of deleting personal data from these brokers’ databases.
The demand for Incogni reflects growing concerns over the security of personal information. When sensitive data is leaked or accessed by malicious actors, the consequences can be severe, ranging from identity theft to financial fraud.
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