How is CIAM different from IAM?
divya
Mon, 03/06/2023 – 06:13
Whether shopping online, working remotely, or ordering a ride, digital identities are at the heart of everything we do online. Widespread cloud adoption, flexible work models, and omnichannel communications have given us extraordinary access to the digital space, revolutionizing how we consume, do business and work.
Why you need CIAM
Analyst firm KuppingerCole says that “CIAM systems allow users to register, associate device and other digital identities, authenticate, authorize, collect, and store information about consumers from across many domains. Unlike workforce IAM systems though, information about consumer users often arrives from many unauthoritative sources. Information collected about consumers can be used for many different purposes, such as authorization to resources or for transaction, or for analysis to support marketing campaigns.”
CIAM combines IAM and other technologies to support external identities. It is the “glue” used to manage organizations’ digital interactions with external online users. Since most interactions today are digital, CIAM is an increasingly critical capability in enabling and facilitating how organizations interact with customers and partners via online services.
CIAM enables external users to register for online services – and authenticates and authorizes external users when logging on to these services. To be effective, CIAM must deliver a great digital experience while ensuring security, privacy, and compliance. This is crucial for a company’s success, as a PwC survey has found that 32% of US consumers are likely to abandon a brand they love after just one negative experience.
Today’s cutting-edge CIAM solutions supply customers with a full suite of services, from privacy safeguards and data analytics to identity verification and fraud prevention tools. These aid in resolving a wide range of issues for businesses, boosting consumer engagement, and reinforcing revenue g
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