Meta Struggles to Curb Misleading Ads on Hacked Facebook Pages

 

Meta, the parent company of Facebook, has come under fire for its failure to adequately prevent misleading political ads from being run on hacked Facebook pages. A recent investigation by ProPublica and the Tow Center for Digital Journalism uncovered that these ads, which exploited deepfake audio of prominent figures like Donald Trump and Joe Biden, falsely promised financial rewards. Users who clicked on these ads were redirected to forms requesting personal information, which was subsequently sold to telemarketers or used in fraudulent schemes. 

One of the key networks involved, operating under the name Patriot Democracy, hijacked more than 340 Facebook pages, including verified accounts like that of Fox News meteorologist Adam Klotz. The network used these pages to push over 160,000 deceptive ads related to elections and social issues, with a combined reach of nearly 900 million views across Facebook and Instagram.

The investigation highlighted significant loopholes in Meta’s ad review and enforcement processes. While Meta did remove some of the ads, it failed to catch thousands of others, many with identical or similar content. Even after taking down problematic ads, the platform allowed the associated pages to remain active, enabling the perpetrators to continue their operations by spawning new pages and running more ads. 

Meta’s policies require ads related to elections or social issues to carry “paid for by” disclaimers, identifying the entities behind them. However, the invest

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