Meta Verified: New Paid Verification Service Launched for Instagram and Facebook

Instagram and Facebook’s parent company Meta has recently announced that users will now have to pay in order to acquire a blue tick verification for their user IDs. 

Meta Verified will be costing $11.99 a month on the web, while $14.99 for iPhone users, and will be made available to users in Australia and New Zealand starting this week. 

According to Meta CEO Mark Zuckerberg, this act will aid to the security and authenticity on social networking sites and apps. This move comes right after Twitter announced its premium Twitter Blue subscription to its users, which was implemented from November 2022. 

Although Meta’s paid subscription is not yet made available for businesses, interested individuals can subscribe and pay for verification. 

All You Need to Know About the “Blue Ticks” 

Badges or “blue ticks” are offered as a verification tool to users who are high-profiled or signify their authenticity. According to a post on Meta’s website: 

  • The subscription would grant paying users a blue badge, more visibility for their postings, protection from impersonators, and simpler access to customer service. 
  • This change would not affect accounts that have already been verified, but it will make some smaller users who utilize the paid function to become certified more visible.
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