Navigating Data Protection: What Car Shoppers Need to Know as Vehicles Turn Tech

However, these technological strides raise concerns about driver privacy, according to Ivan Drury, the insights director at Edmunds, a prominent car website. Drury highlighted that many of these advancements rely on data, whether sourced from the car’s built-in computer or through GPS services connected to the vehicle.

A September report by Mozilla, a data privacy advocate, sheds light on the data practices of various car brands. It reveals that most new vehicles collect diverse sets of user data, which they often share and sell. Approximately 84% of the assessed brands share personal data with undisclosed third parties, while 76% admit to selling customer data.

Only two brands, Renault and Dacia, currently offer users the option to delete their personal data, as per Mozilla’s findings. Theresa Payton, founder and CEO of Fortalice Solutions, a cybersecurity advisory firm, likened the current scenario to the “Wild, Wild West” of data collection, emphasizing the challenges faced by consumers in balancing budgetary constrain

[…]
Content was cut in order to protect the source.Please visit the source for the rest of the article.