New Car Owners Beware: Study Finds Serious Data Protection Flaws

Modern gadgets have been collecting every bit of user data they can gather, just to sell it off to the highest bidder, ever since tech companies realized that data could be sold for dollars. While the user’s car has long been a part of the data-sharing network, it seems that its contribution might be significantly greater than most of us would have expected. 

It may even be the biggest seller of users’ personal information.

There are so many so-called connected cars out there, cars that have internet access, that are becoming a regular part of the car driving experience, and the proliferation is raising concerns among consumers regarding their data privacy rights. 

As reported by Counterpoint Technology Market Research, more than 95% of the passenger cars sold by 2030 will be equipped with embedded connectivity, according to the company. Consequently, car manufacturers are now able to offer functions related to safety and security, predictive maintenance, and prognostics to their customers. 

Additionally, this opens the door for companies to collect, share, or sell personal information about individuals, including driving habits, and other information that people may not wish to share with others. Despite many car manufacturers’ efforts to give consumers the option to opt out of excessive data sharing, Counterpoint senior analyst Parv Sharma explains that these options are often hidden within

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