Google Chrome to block cookies
The digital advertising world is changing rapidly due to privacy concerns and regulatory needs, and the shift is affecting how advertisers target customers. Starting in 2025, Google to stop using third-party cookies in the world’s most popular browser, Chrome. The cookies are data files that track our internet activities in our browsers. The cookie collects information sold to advertisers, who use this for targeted advertising based on user data.
“Cookies are files created by websites you visit. By saving information about your visit, they make your online experience easier. For example, sites can keep you signed in, remember your site preferences, and give you locally relevant content,” says Google.
In 2019 and 2020, Firefox and Safari took a step back from third-party cookies. Following their footsteps, Google’s Chrome allows users to opt out of the settings. As the cookies have information that can identify a user, the EU’s and UK’s General Data Protection Regulation (GDPR) asks a user for prior consent via spamming pop-ups.
No more third-party data
Once the spine of targeted digital advertising, the future of third-party cookies doesn’t look bright. Ho
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