Every year, cybercriminals sharpen their tools and refine their tactics to exploit network and security vulnerabilities. Gone are the days of clumsy emails with glaring typos and suspicious attachments. Instead, we face an era of new sophistication. No longer just stealing credentials, attackers are creating intricate digital narratives that make it difficult to distinguish friend from foe in our inboxes and DMs.
But these revelations are more than a glimpse in the cybercriminal underworld; they are a call to action. As phishing attacks continue to evolve, so should our defenses.
Phishing predictions for 2025In our ThreatLabz 2024 Phishing Report, we shared the following key predictions for the year to come:
Prediction 1: AI vs. AI will be an enduring challengeEnhanced AI capabilities increase the speed, scale, and automation of cyberattacks. Threat actors will widely adopt AI to craft more sophisticated phishing schemes and advanced techniques in 2025. As cybercriminals leverage publicly available and custom-made AI tools to orchestrate highly targeted campaigns, exploiting the trust of individuals and organizations alike, security vendors will integrate generative AI into their toolkits to enhance threat detection and response capabilities.
Prediction 2: Phishing as a service will intensify its focus on MFA exploitation and AiTMPhishing as a service removes technical barriers, allowing threat actors to launch successful phishing campaigns with limited expertise. They can take advantage of developer knowledge to launch a phishing attack and use advanced techniques to avoid detection. In the coming year, we can expect threat actors to conduct high-volume phishing campaigns aimed at bypassing enterprise multifactor authentication (MFA) through phishing kits that include AI-powered adversary-in-the-middle (AiTM) techniques, localized phishing content, and target fingerprinting.
Prediction 3: Vishing attacks spearheaded by malware groups will surge significantlyAs cybercriminals’ efforts become more sophisticated, they will increasingly turn to targeted voice and video phishing campaigns. For example, AI-driven voice cloning technology enables cybercriminals to mimic the voices of trusted individuals, creating highly realistic impersonations that can trick even the most vigilant people. Combined with the growing amount of VoIP accessibility and caller ID spoofing, attackers can mask their identities and origins, maki
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