According to the management at PlayStation, though artificial intelligence (AI) may potentially change the world of gaming, it can never supplant the human creativity behind game development. Hermen Hulst, co-CEO of PlayStation, stated that AI will complement but not substitute the “human touch” that makes games unique.
AI and Human Creativity
Hulst shared this view on the 30th anniversary of the classic PlayStation at Sony. Referring to the growing role of AI, Hulst admitted that AI has the ability to handle repetitive tasks in game development. However, he reassured fans and creators that human-crafted experiences will always have a place in the market alongside AI-driven innovations. “Striking the right balance between leveraging AI and preserving the human touch is key, indeed,” he said.
Challenges and Successes in 2023
Sony’s year has been marked by both highs and lows. While the PlayStation 5 continues to perform well, the company faced numerous setbacks, including massive job cuts within the gaming industry and the failed launch of the highly anticipated game, Concord. The game resulted in players receiving refunds, and the studio behind it was shut down.
On the hardware side, Sony’s new model, the PlayStation 5 Pro, was heavily criticized for its steep £699.99 price point. However, the company had a major success with the surprise hit Astro Bot, which has received numerous Game of the Year nominations.
New Developments a
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