Protecting Gig Identities – The 7 CIAM Capabilities You Need

There is no doubt, the gig economy is growing. In today’s highly connected world, many companies prefer hiring short-term workers and contractors instead of full-time employees. In 2021, 59 million Americans freelanced, representing more than one-third of the entire U.S. workforce. And according to the Boston Consulting Group, there are more than 22 million independent contractors in the European Union. Start-ups are flooding the market with new business models that rely primarily on remote workers and independent contractors.

With so many people coming in and out of your company daily, you need to be able to confirm that contractors are who they claim and give them proper access to your applications and web portals as well as your physical stores. A secure Customer Identity and Access Management (CIAM) strategy that allows you to flexibly onboard and manage the digital identities of your on-demand work relationships in a way that compliments your permanent workforce is critical.

Gig Identities Create Challenges

When controlling the identities of your gig workers, you need to balance keeping sensitive corporate data safe and giving workers access to the tools they need to do their jobs and be productive and profitable. Managing the access rights of your seasonal and gig-based workforce efficiently can be strenuous.

Orchestration is the key to developing a streamlined and secure login procedure, which allows your gig workers to quickly and easily log in anytime they need access to specific services.

Business Initiatives for Deploying a CIAM Solution

Instant and protected access to online resources and physical spaces is made possible by implementing a Customer IAM (CIAM) solution. CIAM enables gig workers to register to a business – and authenticates and authorizes these workers when logging on to these services. An effective CIAM solution delivers a positive digital experience while ensuring security, privacy, and compliance.

So why invest in a CI

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