Research : Generative AI Can Save Marketing Professionals 5 Hours Weekly

According to a recent study conducted by Salesforce, marketing professionals are optimistic about the potential impact of generative AI. However, they are still in the process of investigating and learning about the most effective ways to use this technology while ensuring safety. 

Salesforce surveyed a diverse group of over 1,000 marketers from companies of various sizes and sectors in the U.S., U.K., and Australia. The survey revealed that 51% of the respondents are currently utilizing generative AI. In order to successfully adopt and implement generative AI in marketing, having skills related to generative AI and access to trusted first-party data are considered crucial. 

Furthermore, the study highlighted the importance of human oversight in the implementation of generative AI. This is because the current outputs generated by the technology can be inaccurate and potentially biased. Therefore, maintaining human involvement is necessary to ensure the accuracy and fairness of the results. 

Before delving into the details of the marketing survey findings, it is essential for business leaders to consider certain factors in order to fully leverage the capabilities of generative AI within their organizations. These factors include relying on trusted data, utilizing hybrid AI foundational models that can be automated, and implementing a unified platform with built-in security and governance measures to ensure the ethical a

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