The first-ever digital banner advertising campaign was bizarrely launched by stodgy American telecoms giant AT&T in 1994. Both AT&T and Wired, the website that published the advertisement, were unable to foresee how pervasive digital advertising would become or that it would grow to be a $700 billion industry in only three short decades.
Today’s internet goliaths like Meta and Google were born as a result of the juggernaut of online advertising. The digital economy depends on it for survival. However, it also has an existential crisis. Digital advertising very likely no longer exists in the way that we currently perceive it and have for the past thirty years.
In terms of excess, abuse, and privacy violations, the digital advertising sector is a Lovecraftian horror story. It is a monster with several heads, each of which is more disgusting than the previous one. If only to convince the sceptics that the demise of online advertising isn’t just inevitable, but essential, I’ll go into the industry’s most terrible acts later in this article.
Cause of decline
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