Tolling agencies throughout the United States are battling an escalating cybersecurity threat that is causing deceptive text message scams, which are often called smishing, to escalate. As a result of these fraudulent campaigns, unsuspecting motorists are lured into clicking harmful links and sending unauthorized payments by impersonating legitimate toll payment notification emails.
The main issue is that the tolling infrastructure does not contain system intrusions or data breaches, contrary to common misconceptions. As a result, bad actors are exploiting widely recognized tolling practices as a means of deceiving individuals into engaging with malicious content, which is in direct contravention of public trust.
A critical line of defense against these fraudulent activities, which toll operators are strengthening their collaboration with cybersecurity experts and law enforcement agencies, remains public awareness. Communication professionals within these organizations play a crucial role in proactively informing and educating their consumers regarding these fraudulent activities.
It is imperative that outreach and messaging are clear and consistent so that individuals can recognize legitimate correspondence and avoid falling victim to sophisticated digital deception.
To combat this growing threat, we need not only technological measures but also a comprehensive communication strat
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