SMS Toll Scam Tricks Victims Into Activating Phishing Links

SMS phishing scams targeting tollway users have been spreading across the U.S., with fraudsters impersonating tolling agencies to steal personal information. These scams typically involve sending text messages claiming the recipient has an unpaid toll balance. Victims are then directed to a fake payment portal, where scammers attempt to steal financial details. 

One recent case involved Texas-based audience producer Gwen Howerton, who unknowingly fell for this scam after driving a rental car on the Dallas North Tollway. Not being familiar with the correct toll payment process, she believed the overdue payment notice she received was genuine and followed the provided instructions. Her case highlights how easily people can be deceived by these well-crafted phishing messages. 

A distinguishing feature of these scams is that the text message prompts users to perform a specific action before accessing the fraudulent link. In many cases, recipients are asked to reply with “Y” or copy the link into their web browser manually. This tactic is designed to bypass Apple’s iMessage security measures, which automatically disable links from unknown senders. 

By replying, users unknowingly validate their phone numbers, confirming to scammers that the number is active. Even if they do not click the link, responding makes them targets for future scams and spam campaigns.

Authorities urge the public to be cautious when receiving unexpecte

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