Sorry, Gas Companies – Parody Isn’t Infringement (Even If It Creeps You Out)

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Activism comes in many forms. You might hold a rally, write to Congress, or fly a blimp over the NSA. Or you might use a darkly hilarious parody to make your point, like our client Modest Proposals recently did.

Modest Proposals is an activist collective that uses parody and culture jamming to advance environmental justice and other social causes. As part of a campaign shining a spotlight on the environmental damage and human toll caused by the liquefied natural gas (LNG) industry, Modest Proposals invented a company called Repaer. The fake company’s website offers energy companies the opportunity to purchase “life offsets” that balance the human deaths their activities cause by extending the lives of individuals deemed economically valuable. The website also advertises a “Plasma Pals” program that encourages parents to donate their child’s plasma to wealthy recipients. Scroll down on the homepage a bit, and you’ll see the logos for three (real) LNG companies—Repaer’s “Featured Partners.” 

Believe it or not, the companies didn’t like this. (Shocking!) Two of them—TotalEnergies and Equinor—sent our client stern emails threatening legal action if their names and logos weren’t removed from the website. TotalEnergies also sent a demand to the website’s hosting service, Netlify, that got repaer.earth taken offline. That was our cue to get involved.

We sent letters to both companies, explaining what should be obvious: the website was a noncommercial work of activism, unlikely to confuse any reasonable

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