Subscription Services Accused of Using ‘Dark Patterns’ to Manipulate Customers

It is a widespread practice among subscription sites to manipulate customers’ behaviour around subscriptions and personal data to influence their decisions, according to a new report by two international consumer protection organizations.

It is defined as the practice of guiding, deceiving, coercing, or manipulating consumers in ways that often aren’t in their best interests when using an online user interface. 

An international research effort was conducted by the International Consumer Protection and Enforcement Network, along with the Global Privacy Enforcement Network, both of whom are responsible for conducting consumer protection and enforcement investigations.

As a result of a review of selected websites and apps, the Federal Trade Commission and two international consumer protection networks reported that a significant portion of the websites and applications examined may be manipulative of consumers into buying products or services or revealing personal information to third parties. 

These dark patterns, and digital design techniques, can be found in most of the websites and apps examined that use these techniques.

These types of strategies may be able to persuade consumers to take actions that they would not generally take.

In an internet survey carried out by the Internet Society, an analysis was carried out of the websites and mobile apps of 642 traders. The study found that 75,7% of them had at least one dark pattern on their websites, and 66,8% had at least two or more d

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