The Extent of Data Surveillance in Modern Smart TVs

Several years ago, smart TVs started to become popular choices in households. They are widely available now and provide a wide range of features and applications that make them an excellent choice. To stay competitive, users will be inclined to purchase more internet-connected devices to benefit from the convenience and extensive range of options that they provide. 

Although smart TVs and other smart home devices may seem like a great idea, it’s necessary to factor in the risks that could arise from them.

Several new studies have found that smart TVs, including those from Samsung and LG, are constantly monitoring the activity of their users on their screens, taking screenshots as often as every 10 milliseconds when they use their TVs. 

Moreover, this technology is called Automatic Content Recognition (ACR) and it is capable of capturing images and audio from users’ TV screens to recognize what’s on it, and then use that information to display targeted ads based on what’s on screen.

While smart TVs are incredibly convenient, they do come with one big downside: privacy concerns when it comes to their usage. 

As mentioned before, these devices are capable of collecting and transmitting user data to third parties, including information about viewing habits and the device used. Adaptive Content Recognition technology, commonly found in smart TVs, confirms these concerns by tracking and using t

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