Using its website to report crimes, such as sexual offences, domestic violence, and other crimes, the most powerful police force in the country gathered sensitive details about the people using the site. Observer reports that Facebook shared users’ data to target advertising to them during their visit.
As part of the analyses, the Metropolitan Police website included a tracking tool that recorded information about people’s browsing activity and about the “secure” online reporting form they used to report crimes and crimes against them.
Using a tracking tool called a Meta Pixel used on the police force’s website, the police force sent the information, which included the type of offence being reported and the Facebook profile code of the user, to the social media giant.
A week after The Observer published its findings on Meta Pixel tracking, the Met removed the tracker from its website. This was after The Observer raised concerns about its use. There is something wrong with this approach as it demonstrates a lack of respect for human rights and human dignity. Additionally, the report added that no personal data – such as the messages they sent to police when reporting a crime – was exchanged with the police based on the responses they provided.
There was a suggestion that data transmission had been accidental. A tracking tool has been installed at Met to help serve ads to people who indicate they are interested in becoming a Met member. Several steps were taken to ensure that any Meta
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