Emerging technologies are unlocking new possibilities for gathering and leveraging data from personal devices to provide highly customized and contextualized user experiences. As Dr. Poppy Crum, CTO, and neuroscientist, highlighted in her Technology and Human Evolution presentation at TIBCO Next, this shift towards data-driven personalization presents exciting opportunities to enhance quality of life across domains.
The same input can result in vastly different perceptions and responses among people based on physiological differences, experiences, and situational context. As Dr. Crum illustrated, two people can look at an identical image yet have completely distinct interpretations. Accessing more channels of personal data can help close this perceptual gap.
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