The Rise of Temu: A Game-Changer in Online Shopping

It has been reported that this year’s Super Bowl was watched by 123 million Americans, setting a record. Aside from the nation’s biggest sporting event, the blockbuster halftime performance, several camera cutaways, and several shots of Taylor Swift in the audience, they also got six 30-second advertisements for Temu – a Chinese-owned e-commerce company that is also owned by them. 

Politicians in both the UK and the United States have been criticising the giant for being inherently high risk of products being made using forced labour.

In its statement to the press, Temu says that all of its merchants are strictly prohibited from employing forced, penal, or child labour. 

As of 2022, the company, which sells everything from clothes to electronics to furniture, first landed in the United States. The company has since then moved to the UK and other countries across the globe. According to data gathered by analyst SimilarWeb, just under 152 million Americans are using the app every month, which has consistently topped worldwide app download charts. 

Described as “Amazon on steroids,” by retail analyst Neil Saunders, the company has gained massive popularity over the past few years, shipping to more than 50 countries in the world, with the tagline “Shop like a billionaire.” The average cost of a 30-second Super Bowl commercial is about $7 million (£5.5 million), and Temu h

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