The Thin Line Between User Behavioral Analytics and Privacy Violation

Technology has supercharged marketing. The vast data at marketers’ disposal provides unparalleled insight into what customers want, why they want it, and how they use products and services. Behavioral analytics benefits businesses and consumers; it allows companies to drive sales and increase conversion rates while providing customers services tailored to their wants and needs. Behavioral analytics is also an invaluable cybersecurity resource; artificial intelligence (AI) and machine learning (ML) tools analyze data to allow security teams to identify suspicious behavior patterns that could…